McDonald's: Good Times Island






























"Willen jullie het hier opeten... of op een tropisch eiland?"
Commercial: McDonald's Nederland
Client: Wefilm
Director: Roel Welling

Imagine ordering a burger at a McDonald's drive-thru when you're asked if you'll be eating it it there in your car, or on a tropical island . . . A number of unsuspecting Dutch McDrive visitors were surprised with just this question. If they answered they'd like to go for the second option they were then snatched up by a helicopter and taken to the magical place that is Good Times Island: a tropical island --in the Netherlands! 

Because this was a true candid-camera production there was a lot of planning to be done in the storyboards. The production involved helicopters, boats, cars and drones and the film was shot with multiple cameras both on land, and from drones. To make sure that all the right angles would be covered Joscha did multiple versions of the storyboard and also helped out drawing detailed plans of the various locations and camera set-ups. 

Below are some stills from the final commercial, that can be seen in full here




Commercial: Christine le Duc /Adam et Eve













"What's most sexy about her? . . . her confidence."
Commercial: Christine le Duc /Adam et Eve
Client: Peer Media

When the youngest lawyer working at a prestigious law firm impresses everybody with her stunning presentation, one of her older colleagues wonders where she gets the confidence. We find out just where she gets it when she goes home and takes of her work clothes. . . Storyboards from an unused concept for a commercial for the tantalizing lingerie brand Christine le Duc. (Known as Adam et Eve in France)

Below is a selection of panels from a second storyboard that Joscha drew, for the concept that was used for the final commercial. This commercial is broadcast both on Dutch and French television, and can be seen here.





Media Markt: Gekkenhuis
















"Het is weer gekkenhuis bij Media Markt!"
Commercial: Media Markt
Client: Holy Fools
Director: Toon Aerts

Once a year the Dutch Media Markt stores turn into a real madhouse. During these crazy days you can get even better deals, and there is a wide selection of products, other than the usual electronics.

For this commercial, featuring Media Markt's Man who lives in the Media Markt, the task was to come up with the most insane gags using the crazy selection of products. From official footballs to luxurious beds and bespoke suits.

For this commercial Joscha drew multiple versions of the storyboard incorporating a number of gags. Because time was short and there were many ideas Joscha had to draw very fast, rough storyboards in a way to find the best ideas. These ideas were then cleaned up in the final storyboard. The panels above are a selection from the different versions and include elements that didn't make the final commercial.